Sustainable Snacks is a Bronx based organization that markets healthy snacks made from organics ingredients. Sustainable Snacks is a Made in NYC brand that promotes social and environmental sustainability. This Strategic Marketing plan was designed following several planning sessions with CEO; Rebecca Scott. This plan was created in order to increase customer base and company sales. Since its implementation, Sustainable Snacks has become the best selling brand on the Made In NYC website.

 

Sustainable Snacks - Strategic Marketing Plan

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• Executive Summary

• Agency Strategy

• Mission+Vision 

• Marketing Audit

• Value Proposition

• Target Audience

• Segmentation+Targeting

• Brand Positioning

• Industry Analysis

• SWOT Analysis

• Competitive Analysis

• Marketing Mix

• Campaign Strategy

• Digital Strategy

• Public Relations

• Store Demos

• CSR

• KPI’s + Evaluation

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Click the icon below to view their full Strategic Marketing Plan.